Our Brand Story - Crescentt - Crescentt

Our Brand Story - Crescentt

The Story Behind Crescentt

It doesn’t matter what happens around us, whether we get things from people or not, love and contentment is something that we can give to ourselves and foster within us, to live better and happier lives.


My name is Asiya and I founded the brand Crescentt.  

The idea for Crescentt came to me sometime after I gave birth and was struggling with post-partum depression. I struggled with depression previously as well and was even suicidal as a teenager. I had various difficulties and traumas from childhood that affected me a lot over the years. I got pregnant very fast after a rushed marriage and I was certainly not ready for a child. I could hardly take care of myself! How could I take care of an infant? I struggled a lot in the beginning - and the worst struggle of all, was that I couldn't feel love for my child, which devastated me.

The truth, and sad fact of the matter, is that we can only give as much love to others as we have for ourselves. If our "love tank" is empty, there is not much to give! I had a childhood with a pretty empty love tank. I didn't love myself, so I couldn't really love others. Including my own child, sad to say...

I needed self-love first.

I am relieved to say that I have made a lot of progress now and am still working towards loving myself more and more day by day, and loving those around me too. But how did I get to this point?

Well, I was a negative, toxic mess, and I recognized that it was not helping my situation at all! I was feeding into negativity by resenting people around me and not taking responsibility for my own happiness, instead relying on others too much to fulfill me.

The lesson I needed to learn was self-love, which evolves from self-care.

I felt worthless from my past traumas and I craved so much to be loved that I had expectations that couldn't be fulfilled!

I needed to stop waiting for others to give me that unconditional love and acceptance and instead start taking care of myself and loving myself. 

It doesn't matter what happens around us, whether we get things from people or not, because love and contentment is something that we need to give to ourselves first and foremost.

To live better and happier, no matter where I was at, I had to change not only my thinking, but also undo some damaging thought patterns I had about myself, a lot of them unconscious.

One of them was that I did not feel like I was worthy of good things.

I grew up deprived of many nice things other children got from parents due to various issues in my family and it really impacted my feelings self-worth and self-esteem.

I always craved a rescue fantasy, that after marriage someone would love me unconditionally and heal my internal wounds... but there is only so much one human can do for another.

I needed to give myself what I needed the most. I needed to care for, value, and love myself, instead of expecting another person to do it.


When I started my online store, I found myself continuously drawn to bathrobes and comfy and beautiful loungewear and pajamas.

It reminded me of some trips I had taken after marriage and hotel stays, which I loved. There was such a feeling of peace and relaxation associated with comfy homewears, which was intoxicating for me. Even looking at pictures relaxed something inside of me, including my anxiety and sadness. At home, I usually felt pretty bad about myself because I did not bother dressing nicely at all and only wore old worn-out things - like t-shirts and sweatpants for boys.

When I did order samples of some lovely pajama sets, I felt something I never felt before!

When wearing the comfortable and pretty pajamas and bathrobes, I felt an enormous delight. Looking at myself in the mirror, I looked and felt fantastic! These homewears uplifted me and made me feel more productive, beautiful, and somehow even boosted my feelings of self-worth and made me care more about myself.

Now, I can't function at home unless I am wearing some of my favourite pairs of pajamas. I wake up feeling great, I sleep comfortably at night and I always feel happy when I see myself in the mirror.

Sometimes all it takes is to treat yourself to nice things, because you ARE worth it and you DO deserve more!

Now, I don't want to say or imply that happiness comes from material things. What I do want to iterate is that sometimes we treat ourselves badly and deprive ourselves of good things that would actually improve our lives and make us feel better about ourselves.

So with my brand Crescentt, I really want to emphasize self-care and self-love and offer only the best and most comfortable products to help women feel more confident on a day-to-day basis.

Too many times I have seen women like I was, with similar feelings of low self-worth and self-value. More than enough women experience traumas big or small, leaving them feeling like they are not good enough or valuable. And that pains me to a deep level.

We at Crescentt want to offer products that can make the person using them feel great about them and in them.

So we stick by our Motto - Quality, Comfort, Beauty to deliver the best that we possibly can.

Thank you very much for visiting our site and reading this far. We look forward to walking the journey ahead with you!

Please follow us on Instagram at instagram.com/crescenttofficial and join our Facebook group The Self-Care Society.

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