"True luxury can be found within."
Our brand, Crescentt for loungewear, started out being called 'Crescentt Luxury' but I decided to change that. This is why you will see that name and a CL logo in various forms on different products of ours!
I originally named it so because I wanted our products to be luxurious and high-quality.
But I realised later that luxury means different things for different people.
I also felt like it was an isolating term for some.
So while I still stand by the idea of luxurious, high-quality and comfortable products, I really want our brand to feel accessible to the average woman, because really, everyone deserves to experience what it is that "luxury" brings.
At the same time, I am well aware that products are not everything! Luxury can be so much deeper than that. We can have luxury by living a peaceful and fulfilling life and loving ourselves!
So in reality, Crescentt Luxury is just an essence of that - we want people to feel good and valuable at the end of the day, and that would be true luxury to us... 💖
-Asiya, Founder of Crescentt